Privacy policy

This Privacy Policy explains how your personal information is collected, used, and shared when you visit or make a purchase from toothlet.com (the “Site”).

Personal Information We Collect When you visit the Site, we automatically collect certain details about your device, such as your web browser, IP address, time zone, and some of the cookies installed on your device. Additionally, as you browse the Site, we collect information about the web pages or products you view, the websites or search terms that referred you to the Site, and how you interact with the Site. This is referred to as “Device Information.”

We gather Device Information using technologies such as:

  • Cookies: Data files placed on your device or computer, often including a unique anonymous identifier. To learn more about cookies and how to disable them, visit All About Cookies.

  • Log Files: Track actions on the Site, collecting data such as IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

  • Web Beacons, Tags, and Pixels: Electronic files that record information about how you browse the Site.

When you make or attempt to make a purchase through the Site, we collect information including your name, billing and shipping addresses, payment details (e.g., credit card numbers), email address, and phone number. This is referred to as “Order Information.”

In this Privacy Policy, “Personal Information” includes both Device Information and Order Information.

How We Use Your Personal Information We use Order Information to:

  • Fulfill orders placed through the Site, including processing payment details, arranging shipping, and sending invoices or order confirmations;

  • Communicate with you;

  • Screen orders for potential risk or fraud; and

  • Provide information or advertising about our products or services, in line with your preferences.

Device Information is used to:

  • Screen for potential risk and fraud, particularly through IP address analysis; and

  • Improve and optimize our Site by analyzing customer browsing and interaction patterns, and evaluating the success of our marketing campaigns.

Sharing Your Personal Information We share your Personal Information with third parties to support the uses described above. For example:

  • We use Shopify to power our online store. Learn more about Shopify’s privacy practices here.

  • We use Google Analytics to understand how customers use the Site. Learn more about Google’s privacy practices here and opt out here.

We may also share your Personal Information to comply with legal obligations, respond to lawful requests such as subpoenas or search warrants, or protect our rights.

Behavioral Advertising We use your Personal Information to deliver targeted advertisements or marketing communications that we believe may interest you. Learn more about targeted advertising by visiting the Network Advertising Initiative’s educational page.

To opt out of targeted advertising:

You can also visit the Digital Advertising Alliance’s opt-out portal.

Do Not Track We do not alter our Site’s data collection and usage practices when a Do Not Track signal is detected from your browser.

Your Rights If you are a European resident, you have the right to access, correct, update, or delete your personal information. To exercise these rights, please contact us using the details below.

Additionally, if you are a European resident, we process your information to fulfill contracts with you (e.g., completing orders) or to pursue legitimate business interests. Please note that your information will be transferred outside Europe, including to Canada and the United States.

Data Retention We retain Order Information for our records unless and until you request its deletion.

Changes We may update this Privacy Policy periodically to reflect changes in our practices or for operational, legal, or regulatory reasons.

Minors The Site is not intended for individuals under the age of 18.

Contact Us For more information about our privacy practices, questions, or complaints, please contact us via email at shop@toothlet.com.